ABOUT US

PSM Racing offers a big advantage in that it is a member of the deep and extensive ecosystem of Pacific Sports Management. The PSM ecosystem includes a media agency, an events agency, and a commercial agency, in addition to the numerous sports agencies that have been dominating the market for 22 years.

A big advantage – our unique selling point

PSM Racing has a unique advantage in that it can, amongst many things, cross-pollinate with the numerous other PSM entities for the ultimate benefit for PSM Racing and its client base. Access to consumer brands / sporting celebrities / sporting executives / events / high net worth individuals / sporting and community organisations and the nation’s long list of horse trainers, is readily available to PSM Racing.

There is simply no limit here to what can be achieved with PSM Racing and its dedicated team committed to achieve the goals of the individuals and organisations its serves.

Pacific Sports Management (PSM) has been around for over twenty years. and is a multi-sport international sports agency.

From humble beginnings PSM has blossomed from a boutique sports management firm to a market leading, multi-sport, international sports agency juggernaut. PSM traditionally focused on Rugby League but has grown to service clientele from a variety of sports such as Rugby Union, Surfing, Basketball all the way through to US sports such as the NFL. PSM have led the industry in contract negotiations, marketing, sponsorships & endorsements, corporate networking, and consulting for over two decades and we are always looking at future opportunities to expand our horizons.

For a number of years, PSM handled the commercial rights for some of the country’s largest horse trainers, including Ciaron Maher Racing and Tony Gollan.

Ciaron Maher Racing was one of the first trainers, if not the first, to wrap a business concept around the brand. They created a brand and have built a business around it which is more than just racing horses.

They asked PSM to come on board and help commercialise it and, from that, grew an interest in racing on our part, and that led to us deciding to set up a completely separate entity – PSM Racing.

Meet the Team

Brett Pickett

Brett has over 25 years’ experience in the sporting industry, having worked in marketing, high performance, commercial and CEO roles since the late 1990’s.

As CEO of Baseball Australia, Brett oversaw the largest membership and revenue growth in the sports history and was instrumental in the re-establishment and delivery of the sports national professional league.

Brett holds degrees in Business (sports management major), market- ing and is a graduate of the Strategic leadership course from the pres- tigious Mt Eliza business school.

Brett’s extensive commercial experience has already resulted in key commercial partnerships for some of the biggest names in the racing industry, and his executive leadership will be central to PSM Racing’s innovative approach to and strategy for the racing industry.

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0403 182 085

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[email protected]

Cameron Williams

Cameron has been entrenched in media since 1984 when he began his career as a reporter at The Courier Mail in Brisbane.

Since then he has enjoyed long stints at News Corp, Seven, Fox and Nine. Excelling in newspapers, radio and tv, Cam has covered most major sporting events: numerous Summer and Winter Olympics, World Cups, Boxing World titles, Wimbledon, Super Bowl, Golf Majors, Motor Racing Grands Prix, plus hosted years of NRL including Grand finals and State of Origin.

Cam has an enduring love and passion for all things horse racing. He is a long-term owner, an experienced reporter, and an extremely well connected executive who will bring his experience, network and pas- sion to bear for the benefit of PSM Racing’s clients.

He was Nine Sports Editor Sydney from 2016-2022.

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0402 277 776

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[email protected]

John Foote - Bloodstock

John Foote is one of the leading bloodstock agents in Australia.

A regular purchaser at weanling, yearling and breeding stock sales in Australia , New Zealand , Europe and the Americas – John Foote provides an unrivalled service.

John Foote Bloodstock was formed in 1982 after gaining experience with Coles Bloodstock Agency, Adelaide, the British Bloodstock Agency in Newmarket and later as manager of Dalgety Bloodstock Int, Adelaide.

John has regularly been a leading purchaser at bloodstock sales and has achieved international success; selecting racehorses that have achieved success at the highest level. The best examples are the purchase of the world’s leading sprinter, SILENT WITNESS; the dam of the world’s leading stayer and mare, MAKYBE DIVA; leading prize-money steeple chaser, KARASI, and more recently PRINCE OF PENZANCE, YES YES YES and KENEDNA.